Graduate Iowa City
Wilder Restaurant Rebrand
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Graduate Iowa City has a restaurant inside that was originally called Gene’s. I was tasked with rebranding it to Wilder’s. The following is the original Gene’s branding, done by my co-worker, just to show the progression.
Style guide for Gene’s, not my work
Menu for Gene’s, not my work
This is the mood board my art director made for me to reference in the rebrand
My CEO decided he wanted to move away from illustration but liked this hand drawn font that I did.
Menu
Sandwich Flags
These photos were taken on property with the new branding
The grid for the launch of the instagram page
My work
This is my first round of branding options that were pitched to my AD and CEO.
This is the final mark that we landed on